Wednesday, January 19

Hero MotoCorp returned to the country, partnered with Gilera and they will invest US $ 13.5 million to manufacture motorcycles


The Indian firm, the world’s largest manufacturer of motorcycles and scooters, recently announced its partnership with Gilera to return to operating in Argentina after having withdrawn from the country in 2019. This afternoon’s announcement accompanies the company’s goal of expanding its business to market the products.

As announced by both firms, Gilera Motors Argentina will invest US $ 13.5 million in association with Hero Motorcorp to expand operations and commercialize the models, which is expected to hire 500 employees. Likewise, this Thursday they inaugurated a dealership in Buenos Aires to offer customers the possibility of making contact with the companies’ models.

Sanjay Bhan, Head of Global Business of Hero MotoCorp, He expressed his appreciation for the expansion of commercial ties in the country and was enthusiastic about the possibility offered by the Argentine market. “We are happy to rapidly expand our operations in Argentina. We have already made significant progress since we announced our new partnership with Gilera Motors Argentina in October, ”he said.

“We have already opened a flagship store and are focused on increasing sales and service across the country. With our range of globally acclaimed products to be launched soon, we are confident that we will excite the market and attract customers, ”added Bhan.

The enthusiasm of the Hero MotoCorp executive goes hand in hand with the strong growth of motorcycle patents that have been registered in recent times in the country. According to figures from the Association of Automotive Dealers of the Argentine Republic (ACARA), in the eleven months of 2021 350,214 units were registered, 43.6% more than in the same period of 2020.

Likewise, the number of patented motorcycles registered a year-on-year growth of 51% in November, according to an ACARA report, while patents increased 0.3% compared to the previous month.

Hand in hand with the new motorcycle boom, Gilera recently carried out an expansion of the silver in Carlos Spegazzini, Buenos Aires, focused on the renewal of the infrastructure to adapt to new technologies and thus be able to incorporate the products of the company. Indian firm.

This Thursday, during the inauguration of the flagship dealership, Ramiro Di Liscia, director of Gilera Motors Argentina, also gave account of the enthusiasm for “partnering with the world leader Hero MotoCorp” and considered that the link “will have a multiplying effect on the local economy , generating investment and new direct and indirect jobs ”.

“We expect to generate 500 new jobs and more benefits for the local economy as we expand our operations in the future,” Di Liscia deepened.

To its turn, Omar Caruso, vice president of Gilera Motors Argentina, agreed with Di Liscia regarding the possibilities generated by the association with Hero MotoCorp. “Our investment of USD 13.5 million and new facilities will boost the industry in the country. Customers will also benefit from the latest technologies in Hero MotoCorp products, such as the Xpulse 200 and Hunk 160R, which meet Euro 3 and Euro 4 standards, “he concluded.

The Indian firm, based in New Delhi, has held the label of the world’s largest manufacturer of motorcycles and scooters for 20 years in a row. The company has sold more than 100 million motorcycles and scooters in cumulative sales since its inception.



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