Friday, January 21

HONOR celebrates another year and announces the launch of a new smartphone


HONOR, a smart device provider, is celebrating an important milestone for the brand: Its first year as a premium global technology brand.

Along with more than 180 million friends and industry partners, HONOR took a look at their 2021 journey and accomplishments.

“Thanks to the support of our friends and partners throughout the year, HONOR has been able to deliver on the promise of helping consumers go further, as well as expanding the brand to offer both premium and affordable technology to a broader range of users, ”said George Zhao, CEO of HONOR Device Co. Ltd.

I am very proud of the advancements we have made in the industry as a result of the dedication and passion of my colleagues, as well as collaborations with our leading global chain partners. It has been really great to see how together we are shaping a shared future. “

The evolution towards an iconic global technology brand

One of HONOR’s top priorities, as it transforms itself into a global technology brand, is to create a smart new world for everyone, continually introducing innovations and different ways of connecting for people.

The introduction of 5G and 6G communication network technology has vastly improved the amount of information that can be transmitted. The processing power of artificial intelligence (AI) has provided limitless possibilities for the imagination, ushering in a new era of interconnectivity and making the integration of the physical world and the virtual world possible for everyone.

To support the creation of a smart world for all, HONOR introduced in 2021 the Multiscreen Collaboration, which features technology for a variety of usage scenarios and integrates HONOR’s 1 + 8 + N strategy. Powerful interconnectivity capabilities allow HONOR smartphones, PCs, tablets, watches, headsets, smart displays and other smart devices to seamlessly connect with each other to support the continuous flow of more services on the line.

Last year, HONOR also dedicated itself to forging strategic collaborations with its business partners and established more than 30 partnerships with leading vendors such as Google, AMD, Intel, MediaTek, Microsoft, and Qualcomm.

In addition, it launched the MagicBook 16 globally at the end of September, which will be updated to the new Microsoft Windows 11 from December, allowing users to effectively manage their workflows and improve their productivity, thanks to the Multiscreen Collaboration function. , which projects the smartphone screen and files on the PC.

Looking ahead to 2022, HONOR will continue its journey of creating a smart new world for everyone through the launch of innovative new products packed with innovative features.

More innovative products for a wider range of consumers

HONOR introduced its first global product in 2021, the HONOR 50 at the end of October. This smartphone is equipped with Google Mobile Services (GMS) and is the first phone to incorporate the Snapdragon platformTM 778G de Qualcomm.

Additionally, the HONOR 50’s impressive design and innovative video recording features have established it as a benchmark among smartphones in this category. The launch of this device has led to HONOR having a presence in more than 40 countries around the world along with the support of a powerful global distribution network that includes high-profile retailers and operators such as Amazon, Esprinet, Fnac, Orange, Telcel, Telefónica and Vodafone, as well as its own stores in Russia, Malaysia and Peru.

And while HONOR celebrates overcoming its own challenges to introduce industry breakthroughs this year, the brand also wants to take a moment to celebrate globally inspiring people who triumphed in the face of adversity, even though 2021 was a difficult year.



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