Friday, December 3

I’m programming live code on Twitch and I have thousands of followers: this is how I can highlight educational content on the streaming platform


A few years ago all the amateur audiovisual paths led to YouTube; today, instead, they make it to Twitch. That is why it is not surprising that, once established as a platform for mass entertainment related, above all, to video games, its contents are diversifying and many creators of different kinds, from musical to educational, are finding on this streaming website a fertile ground to show themselves to the world. Among them, a group of programmers who teach software development and live video games and have thousands of followers.

Most of these programmers, like many streamers from other fields, come from YouTube, where they already did tutorials on software development and video games, and explain that they decided to try Twitch because they saw that it was a booming platform with many possibilities to grow. , despite the fact that it was focused mainly on entertainment. They were not wrong: in just one year, some have exceeded 20,000 followers. A figure that, in such a specific niche, surprises.

Better connected with the audience

For all of them, the keys to their popularity on Twitch are, on the one hand, a better communication with viewers with respect to other platforms, which increases the loyalty of the audience, and, on the other, the greater predisposition of the public to see less related content, a priori, with what they were looking for at first, but that end up hooking them, as happens when zap on television.

“Twitch is not an educational platform as such, at least I don’t take it that way, but a place to create a community, meet with other professionals and share knowledge, experiences, doubts or opinions. In that it is very powerful, because people give you a lot of feedback and are grateful if you give them advice or solve a question live. And if I am not capable of doing it, the chat itself does it ”, explains Brais Moure, from the channel MoureDev, who is dedicated to the development of applications for iOs and Android and does tutorials on this subject both on YouTube and Twitch.

In this way, most of these programmers, who approached Twitch to have one more platform on which to teach, have found something very different from what they were used to. On the streaming web, their channels are no longer merely educational because the public is asking for much more. “I have a lot of video game development content, but we can spend a few days talking about politics or current affairs and people are still there, he even asks you for it, ”says Carlos Coronado, from Carlosgamedeveloper.

Another streamer, Miguel Ángel Durán, from Midudev, has gone one step further and has reached develop an application Open Source About Covid Vaccination Advancement collaborating live with your viewers. “Twitch allows you these things, which are great, because you can find people who want to participate in community projects. And that is thanks to the facilities it gives to interact with the public. On YouTube, everything is much more rigid, “he says.

A heterogeneous audience

Another of the differences that they have found with respect to various video platforms is that of the public that sees them. They say that on Twitch it is much more heterogeneous precisely because users take it as a kind of television, they are watching the different channels and sometimes a significant part, although not the majority, of their viewers they are mere curious who have an interest in how video games are created or software is developed.

“There is absolutely everything, and that is because we are constantly interacting with the public. I have found myself from children who are starting to program at the age of 13 to people in their 40s who want to change their way of working. Too there are professionals with a lot of experience who simply stop by to chat”Explains Moure.

William

The rest of the streamers agree with the owner of MoureDev, although with nuances. Guillem Salvadó, from the canal Guinxu, one of the largest software and video game development companies in Spanish, explains that, although it has viewers of all ages and conditions, most of its audience are young people who are just starting out in programming. “Experts are not usually passed because my emissions are low level to cover more audience,” he says.

The difference between the audiences of Moure -Coronado and Durán also indicate a greater heterogeneity of their audience- and Salvadó may have its origin in the way in which they approach their activity as streamers. While the first three assure that Twitch is only a complementary job that, by itself, he would not give them to live, the owner of the channel Guinxu does consider it an important pillar of their way of earning a living. Although he assures that he continues to earn more with YouTube, where he accumulates 621,000 subscribers.

They don’t live off Twitch, but it pays them well

None of the streamers consulted by Xataka lives on Twitch. Moure, Coronado and Durán continue to have as their main activity the development of software and video games and broadcast at their leisure or while working. Their earnings as streamers range between approximately 300 euros that the owner of Carlosgamedeveloper earns monthly and the 800 that the Midudev channel has released in its best month. All three consider that they are doing very well.

Miguel

“It’s hard to make a living on Twitch in this niche, but I don’t care, because I am clear that it is not my main activity”, Assures Durán. Coronado, for his part, goes further, because the story of how he started on the streaming platform is somewhat different from that of his counterparts: “For me, Twitch is a way of concentrating. I arrived here in the midst of the pandemic, when I was left alone due to confinement because my partner went to visit his parents, and I realized that my performance dropped a lot. So I decided to record myself while I work, as it helps me focus. And that’s why I do it, to be more productive, and if I earn some money, all the better, but if it goes wrong I’ll never think I’m screwed, because my business is making video games. “

Carlos

Salvadó is the only one of the four that does have Twitch as an important part of his income, since he ensures that he gets a good salary with which he could live, although it is not the platform that brings him the most benefits; with YouTube earn more. At least for now: “The truth is that I consider it to be a platform with many possibilities. Twitch is getting a wider user base every time, so I see it as an option with good potential to teach programming“, Explain.

What everyone agrees again is that monetizing your content is easier than on YouTube, and that the streaming platform pays better. “On Twitch from the first week, if you have some audience, you get income. On YouTube it costs much more, ”says Moure.

Development Category

The good reception that these channels seem to be having among the Twitch public has not gone unnoticed by the platform, which at the beginning of September he decided to create the category of Software and Game Development. Before, these streamers were generally framed in Science and technology.

“The creation of this category was something that surprised me a lot, because the majority of the audience on Twitch is focused on entertainment. When i knew I felt they were supporting us. In my case, as I am not a big creator, that category is great for me, ”says Moure, because a segmentation of this type helps him to have more visibility.

In September, Twitch announced on their developer forum who had decided to create this new category because “It will be immensely beneficial to this community”.

Image 1 | Gage Skidmore



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