Starting April 27, IMDb TV, Amazon’s ad-supported video-on-demand streaming service, will change its name to Amazon Freevee. According to the entertainment company, this new name will help better reflect the cost of its service and distinguish it from the IMDb website.
“Over the past two years, we’ve seen tremendous growth for our AVOD service and we’re committed to bringing premium and free consumer content to our audiences,” said Jennifer Salke, Head of Amazon Studios.
“We’re looking forward to building on this momentum with a growing list of inventive and widely engaging originals, and we’re excited to establish Freevee as the premier AVOD service with content audiences crave.”
According to an article in The Hollywood ReporterFreevee plans to increase its slate of original content by 70 percent, with productions like Bosch: Legacy Y High School. This bet will also be extended to original films, among which stands out Love Accidently, starring Brenda Song and Aaron O’Connell. The service intends to reveal more details about its upcoming releases at an event on May 2.
In a joint statement, Freevee’s co-directors of content and programming, Lauren Anderson and Ryan Pirozzi, advanced some relevant aspects of this new stage facing Amazon’s free video service.
“With Freevee, our current and future viewers will discover a home that allows creative talent the freedom to tell compelling, entertaining and inspiring stories; a service accessible to all and freed from the restrictions of time slots and the availability of devices; and a destination that offers customers new and familiar, escapist and engaging content, for free.