Uber adds a new product available for delivery on Uber Eats.
A company spokesperson confirmed to Reuters that customers in Ontario, Canada, could order cannabis starting Monday, November 29. The difference with a food order on Uber Eats is that customers will not be able to receive the marijuana directly, but will only be able to order with pickup at the cannabis retailer Tokyo Smoke, associated with Uber.
Recreational cannabis has been legal in Canada for three years, but even so, illegal producers continue to control much of the total annual sales. According to Uber, the implementation of its sales service will help users buy safe and legal cannabis, in turn fighting the underground market that still accounts for more than 40 percent of all non-medical cannabis sales in the country.
Reuters asked Uber if there was a possibility of expanding this service to other Canadian cities or the United States (in areas where it is legal), but so far they have not confirmed anything. “We will continue to closely monitor regulations and opportunities on a market-by-market basis. And as local and federal laws evolve, we will explore opportunities with merchants operating in other regions, ”an Uber spokesperson told the source.
Cannabis sales in Canada will rise to $ 4 billion in 2021 and are expected to rise to $ 6.7 billion in 2026, according to data from research company BDS Analytics.