Wednesday, May 18

Insider Life: Great Jones mutiny — $600 million superyacht — The ultrawealthy’s trophy trees

Happy Friday, everyone! As you’re gearing up for the July 4th holiday, take some time to relax with some of our best weekend reads from the intersection of real estate, style, food, and more. Today we’re going over the drama at Instagram’s trendiest cookware brand, showing you the world’s largest superyacht, and introducing you to a woman who brings “trophy trees” to the rich and famous.

Let’s dive in.

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Burning photo of Great Jones co-founders Maddy Moelis and Sierra Tishgart with colorful dutch ovens behind them, on top of a pink background

Kenny Chen; Marianne Ayala/Insider

When one of the cofounders of Great Jones appeared to push the other out of their popular cookware brand, their staff launched an uprising, arguing they saw “no successful path forward.” And by September 2020, all of the full-time employees had quit .

Inside the mutiny at Instagram’s trendiest cookware brand.

Picture of the world's biggest yacht sailing in the ocean


Designers revealed plans for the world’s largest superyacht — a $600 million behemoth with 39 luxury apartments. The yacht’s apartments, each equipped with a gym and a library, are starting at $11.2 million — but you can only buy one if you’re invited.

Check out the superyacht here.

A large white lululemon logo surrounded by various smaller beige and brown colored lululemon logos on a red background

Lululemon; Samantha Lee/Insider

Lululemon corporate employees say they’ve experienced “traumatic” racial insensitivity, including a push from one high-level manager for an “all lives matter” homepage design in the wake of George Floyd’s death in 2020.

Here’s what Lululemon HQ staffers told us.

Raleigh North Carolina

Tech workers and engineers are flocking to seven cities across the country — but (surprise!) not a single one is on the coasts. Second-tier cities are luring workers away from former tech hubs like San Francisco and New York City.

See where people are headed.

Playboy CEO Ben Kohn

Charley Gallay/Getty Images for Playboy

The owner of Playboy, PLBY Group, is spending $333 million on the racy Australian lingerie brand Honey Birdette. The acquisition comes as industry giant Victoria’s Secret takes a step in a different direction, ditching its Angels and toning down racy marketing.

Read up on the racy deal here.

Deborah Nevins in navy shirt looking away from the camera

Deborah Nevins

Deborah Nevins is a landscape designer who finds trophy trees for the ultrarich that can cost up to $40,000. She’s moved the trees by crane, boat, and helicopter — but says the toughest part of her job is keeping them alive.

Take a look inside her world.