It is no longer required to have a company or creator account on Instagram to tag products in posts, after the social network released the feature for all its users in the United States. At the same time, he announced for “the next few months” the extension of the novelty to the rest of the world.
As a way to encourage e-commerce, the Meta affiliate implemented product tagging in 2016. It has gradually expanded to videos, stories, and Reels. “As the shopping experience on Instagram continued to evolve, the platform added a native checkout feature, allowing you to purchase products directly from tags,” he stressed. TheVerge. It also gave creators the ability to tag products in their posts.
The process of labeling a product is simple, according to the same medium. After loading the content (Crop), selecting the filter and making the corresponding adjustments (Edit), simply tag the product brand on the Create new post screen by using the Click photo to tag people option.
The new begins in this step, because from now on the Tag products alternative appears. It’s possible, The Verge added, to tap on the product in the photo or video, and then search for that brand’s item to add a tag. “Other users will be able to see the product tags in the post and be able to select them to make a purchase,” he explained.
Influencers will not receive commissions for purchases made through those tags, although the platform is testing a program with affiliate creators, said Anne Yeh, a spokeswoman for Meta.