Tuesday, July 27

Is porn hanging in museums?


“Some of the best porn of all time is not on Pornhub. It can only be found in a museum!” Actress Ilona Staller, Cicciolina, remembers this in the ad that the leading Internet porn company has just launched. With 130 million visits a day, Pornhub has made a curious appeal to its user community to visit museums again, while ensuring that there is hardly any difference between its pornographic videos and the paintings of naked women that hang in the art galleries of all the world. In the cultural alibi entitled “Classic Nudes” they have chosen some masterpieces from the Louvre Museum and the Musée d’Orsay in Paris, the MET in New York, the British Museum and the National Gallery in London and the Uffizi in Florence.

There is also the Prado Museum in Madrid referred to with a dozen paintings, including the Maja naked, painted by Goya at the request of Manuel Godoy. According to the porn website that Mastercard and Visa vetoed – after they confirmed the complaints about the distribution of illegal content that includes rape and sex with minors – Godoy was “one of the users premium by Goya. “” In the piece, we see a beautiful nude woman in what appears to be the 17th-century equivalent of a sofa. casting (perhaps cooling off after a good romp with the local bailiff) “, can be read in the chapter dedicated to the Prado on the website created for the campaign.

The text dealing with the Goya icon also states that Godoy was “a politician who liked sex as much as, well, today’s politicians.” And remember, without being untrue, that the so-called Prince of Peace and Charles IV’s favorite had an intimate room full of nudes built. “It was said that he visited every night before going to bed to give a happy ending to his day, something like what you do today but with Pornhub”, adds the paragraph adapting the context to his interests. The company’s advertising insists that what is found in a museum and on its website are the same type of scenes.

The institution directed by Miguel Falomir assures that “the museum is alien to this initiative and, therefore, there is no collaboration” with Pornhub. In addition, they indicate elDiario.es They do not rule out the option of taking legal action. “We are in contact with some of the other institutions included,” they add. The images of the paintings are freely accessible on the museum’s own website if there is no intention of sale. In this case there is no sale, but the museum does believe that there is a use of cultural and artistic heritage to “achieve a notoriety benefit.”

A social malaise

The company’s advertising strategy is very clear: in museums there is porn and porn makes art. The campaign assimilates the gaze of the porn user to that of the art viewer to justify a patriarchal story that according to the philosopher Ana de Miguel causes “discomfort in the lack of reciprocity in sexual relations between women and men, and in the commercialization and coding of women’s bodies “. On On pornography and sex education: can “sex” legitimize humiliation and violence? It indicates that “the world we want is not a world in which equality means that men also become objectified and dehumanized and commercialized.”

The porn leader does not care if his users visit museums again after the pandemic, but he is interested in them discovering a way to justify the use of pornography that, according to a study by Dolf Zillmann and Jennings Bryant (Effects of massive exposure to pornography, 1984), “induces his viewers to trivialize the rape”. That is, for the company, porn cannot be so bad for women if it is found hanging on the walls of museums. What the famous Italian actress assures in the advertisement is what the Guerrilla Girls collective has denounced for more than three decades: that women only enter these institutions if they are naked and willing to meet the gaze of men.

With the 1989 action Do Women Have to Be Naked to Get into the Met. Museum? (“Do women have to go naked to enter the Metropolitan Museum?”), The Guerrilla Girls pointed out that “less than 5% of the artists in the modern art sections are women, but 85% of the nudes are of women”. Porn experts conclude that the museum is also porn. The most interesting thing about this campaign is that in their attempt to justify the narrative violence of porn they have exposed the nude of the emperor. Is Pornhub right when it ensures that porn is also in museums?

“Feel with intensity”

On February 22, the Prado Museum made a live show on Instagram during the assembly of the temporary exhibition Mythological passions, in which Alejandro Vergara, one of its curators and head of Flemish painting in the center, demanded more passion in the contemplation of art. He defended this claim while giving the example of that Greek citizen who masturbated and ejaculated before what is considered the first sculptural nude of humanity. A copy of that piece was included in the sample. In the broadcast, Vergara asked a risky question: “What art should make us feel and we have to see these things without distance. We have to understand that one of the purposes of art is to make us feel intensely. And where is this more Of course, in matters related to love, desire, beauty and sex? ”

Vergara explained that when Tiziano made reference to Felipe II of the episode of the “stain of passion” in the sculpture “there was some conversation between men.” What Titian called “poetry” (fables) to refer to six classic myths that he painted, between 1553 and 1562, for a very intimate room of Philip II had a “leitmotif” that backbones the series: the female nude, exposed to satisfy the client’s desire in their privacy. The history of art has tried unsuccessfully to reconstruct an allegorical reading of the good governance of the then prince and has allowed itself to call the violations of Danae, Callisto and Europa that take place in these paintings “deceitful loves”. Although Pornhub has not come to excuse himself with this historical commission, Titian created an erotic vision from the only narrative element he could stick to, mythology, to satisfy the gaze of a man.

On Pornhub they also look at one of the works that has generated the most literature and controversy: Tiziano’s Venus de Urbino. The painting is the cover of the campaign that the web dedicates to the Uffizi. Speak out to your audience: “As a useful rule, anything you see in a classic nude that is not obviously perverted … is definitely intended to represent something perverted.” The object of the controversy with this image is the position of Venus: “The contraction of the fingers of her left hand suggests that, far from covering her pubis, she is masturbating”, wrote Miguel Falomir about the work in Titian’s catalog, who he recognizes the “eroticism” of the painting. The gaze of male desire has not stopped training art throughout the centuries and who knows if Cicciolina’s interpretations could be part of museums within two centuries.



www.eldiario.es

Leave a Reply

Your email address will not be published. Required fields are marked *