The Jeep brand and Universal Pictures team up again, this time to promote the new Universal and Amblin Entertainment production “Jurassic World Dominion”an epic film that concludes the legendary saga Jurassica franchise that has thrilled viewers around the world for nearly three decades and has generated more than $5 billion worldwide.
In the video, a velociraptor is seen as the protagonist of the story.
The campaign will also debut in regions around the world, including North America, Europe, the Middle East and Asia-Pacific.
“Nearly 30 years ago, in the original film of ‘Jurassic Park’, moviegoers witnessed Dr. Ian Malcom manage to escape the stalking dinosaurs in the backseat of a 1992 Jeep Wrangler,” said Olivier Francois, Global Marketing Director, Stellantis. “In the 2018 Big Game commercial and as a continuation of our relationship with Universal Pictures, we paid tribute to that iconic scene with a video starring the new Jeep Wrangler. We are now in 2022 and the very evolution of the brand around the world leads us to show our new electric vehicles Jeep Wrangler 4xe and Grand Cherokee 4xe, literally loaded for any kind of adventure, and this time with a four-legged passenger in the front seat.”
“Jurassic World Dominion It will hit theaters around the world on June 10.