For some time now, Meta has been trying so hard Instagram like Facebook more like TikTok and renew their appearance and algorithm to recover ground against the app that sweeps young people. A situation that has influencers upset Kylie Jenner Y kim kardashianwho started an open campaign: “Let Instagram be Instagram again”.
Combined the strength of both models add up to 686 million followers.
The message the two shared read, “Do Instagram Instagram again (stop trying to be TikTok. I just want to see cute pics of my friends). Sincerely, everyone.”
Why Meta might care about this: In 2018, after Jenner tweeted that she no longer used Snapchat following the app’s redesign, her stocks fell rapidly over 8% that day. The estimated loss at the time was more than $1 billion in market value.
The company announced a redesign for the Facebook app that introduces the “Home” tab as the default feed, and it has a lot in common with TikTok. That is, it’s an algorithm-driven endless scrolling that prioritizes entertaining content users want to see, even if it’s from strangers, over status updates from friends.