Saturday, December 4

LaLiga doubles the value of its audiovisual rights in Mexico and Central America

LaLiga It has just closed the process of requesting offers that it had open in Mexico for the renewal of its audiovisual rights for 8 seasons for a total contract value that would exceed 500 million euros, a spectacular increase that would double the economic terms of the current contract, when going from about 30 million euros on average per season to an average that would exceed 60 million euros per course, according to information advanced today by ‘El Confidencial’,

The new contract, launched by LaLiga two years in advance to take advantage of the important moment in the market, will come into effect in the 23-24 season, once the current one concludes.

An agreement that also includes the commitment to broadcast at least one open game every weekend, which will boost the exposure of the Spanish competition and its Clubs in a market with a potential audience of more than 40 million viewers.

The auction of LaLiga audiovisual rights in Mexico, with strong competition in bids from the main operators, marks a milestone in the value of audiovisual rights in a market as strategic as this one, placing the Spanish competition very far behind. ahead in the generation of audiovisual income in this region, doubling the maximum figures of current contracts.

So far, the LaLiga agreement was the one that generated the highest income per year, 30 million euros per season, together with the Champion League, with a contract in force for the same amount until the 23/24 season. Far behind, the Premier League, with a current contract worth 19.1 million per season and ending this year while Serie A (only broadcast a series of matches with a residual value) and the Bundesliga do not have significant agreements marketing of audiovisual rights in this region.

The economic terms of Mexico’s audiovisual rights from the 23-24 season represent a new historic agreement for LaLiga, in addition to the millionaire contract reached in May with Disney to broadcast the matches of the Spanish competition through the channel. group sports team until the 2028-2029 season and which will earn it around 145 million euros per season.

The participation in the negotiation of Mediapro and the LaLiga Joint Venture with Relevent Sports in the United States, extended to Mexico last June, has been key to maximizing the value of the rights historically, at a time when In addition, the rest of the European leagues are seeing their rights fall.

Despite the departure of Messi this season, the high competitiveness of the operators participating in the bid for the tender in Mexico projects the renewed interest in the change of model of the Spanish competition, very well positioned in a financial fair play that is favoring a growing competitiveness of Spanish teams in recent seasons and the growth of clubs such as Atl├ętico de Madrid, current champions, Real Sociedad, which leads the current season or Sevilla and Betis, in European positions.

The choice of a contract duration of eight seasons by all operators compared to the alternative of five would also confirm confidence in the development and future of LaLiga and represents an important endorsement of LaLiga’s commitment to the new marketing model of more open and competitive audiovisual rights, structured in lots more adapted to new audiences and longer periods of validity.

A new model on which the auction opened last Wednesday for the awarding of the audiovisual rights of LaLiga in Spain for a period of up to five seasons has also been based and which follows the successful model already implemented for some time in other Leading sports competitions in revenue and innovation, such as the NBA, whose rights extend from 2017 to 2025, or the NFL, with batch agreements valid for 7 or 8 years and the trend of the rest of the main European football leagues such as the English Premier League or German Bundesliga, with rights over three years.

A model that would advocate increasing the time certainty for operators to favor a greater and better investment in content (both in terms of format and technology), providing consumers with a more attractive content offer and responding to their current needs. and content consumption preferences, each time more expert and less faithful.

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