Saturday, January 22

Lenovo is the new company to withdraw from CES 2022 | Digital Trends Spanish

CES 2022 is in trouble because of the increase in COVID-19 cases: Now it is Lenovo’s turn to announce its withdrawal from the event in person, just as other companies have recently done.

With a publication on its social networks, the company explained that, after monitoring and observing the situation of the pandemic in the United States, which has had a recent impact due to omicron, the company decided to suspend its activities in order to preserve the health of employees , clients, partners and the community in general that will meet at the Las Vegas Convention Center.

CES UPDATE: After closely monitoring the current trends surrounding COVID, it is in the best interest of the health and safety of our employees, customers, partners, and our communities to suspend all on-site activity in Las Vegas.

& mdash; Lenovo Stories & amp; News (@LenovoNews) December 23, 2021

This decision affects only the physical and on-site presence of the brand. Instead, the ads and products that were ready to be announced or displayed during the fair (or in the days before) will follow as if nothing. “We are excited to show you our new products, scheduled for January 4th and 5th.”

Lenovo’s case seems less extreme than the announcement by T-Mobile, which even canceled a face-to-face conference and will not take place virtually either. Likewise, other important names such as Twitter, Meta, Pinterest and iHeart Radio also made the decision not to attend CES to avoid any health problems for those present.

Still, this Lenovo recall does not spell the end of CES 2022, or at least not for now. Other companies such as Sony, LG or Qualcomm are going ahead with their plans and are expected to be present with giant spaces in place. But although there are just a few days until the show begins, we should not rule out more names that give way back.

Likewise, it cannot be ruled out that the event organizer herself is monitoring the situation of the virus with enough alert, because the truth is that a face-to-face event like CES, in full swing of the omicron variant, does not seem the best of ideas.

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