With the vision that collaboration and innovation will improve the competitive position of large corporations and help startups grow. Llorente y Cuenca (LLYC) launched LLYC Venturing, a corporate venture initiative aimed at investing in startups with high growth potential in the early stages, which will focus on the key markets in which the consultancy is present (Europe and America).
LLYC Venturing plans to invest up to a maximum of 5 million euros in 20 startup projects over the next four years, between 50,000 and 500,000 euros per project. A minority percentage of its capital will be taken, seeking to promote the joint venture at the time of entry of LLYC Venturing.
The projects will be analyzed by a team led by Marcos Aubeso, Investment Director of LLYC Venturing, and approved by an investment committee made up of Luisa García, CEO Europe; Alejandro Romero, CEO Americas; Adolfo Corujo, Chief Strategy; Innovation Officer; Marta Guisasola, CFO, and Francisco Sánchez Rivas, member of the board of directors of LLYC SA. The funds come from the consulting firm LLYC.
The companies in which LLYC Venturing wants to invest will be focused on the following sectors: Software for digital marketing, artificial intelligence (AI) focused on communication and marketing, Blockchain firms that allow to transform communication, the Internet of Things (IoT) that improve human / machine communication and virtual reality companies that help improve immersive experiences.
“We want to help startups grow. Furthermore, being close to them will allow us to strengthen our value proposition ”, says José Antonio Llorente, founding partner and president of LLYC.
LLYC Venturing improves the competitive position of the firm in the future. With this investment vehicle, the consulting firm reinforces its commitment to innovation to meet the solutions demanded by its clients.