The pandemic has left between 80,000 and 100,000 establishments closed and nearly 300,000 jobs lost. These data show an overview of what the hospitality industry has suffered, one of the sectors hardest hit by this crisis. The Covid has meant much more than a health drama and at a time like this, hoteliers need more than ever some support and backing to face the months that still remain until they return to normal. Since the beginning of the pandemic, the Mahou San Miguel family has been by their side.
The Company will allocate in 2021 more than 180 million euros to promote this sector with a support plan that focuses on personalized financial aid, conditioning of terraces and initiatives that promote the digitization and sustainability of establishments thinking about their long-term future .
In this way, the brewery will try to further strengthen ties with its customers and promote the digitization of bars and restaurants at a time when reinventing itself does not seem like an option, but a necessity. In addition to the platform Profitable, which allows hoteliers to access tools to make their business profitable and be in direct contact with Mahou San Miguel, the company wants to offer new services such as the possibility of ordering products more immediately and efficiently.
The brewery has also wanted to help entrepreneurship and innovation within the hospitality industry with tools such as barraB.com a web space that allows to generate traffic to establishments.
From Mahou San Miguel they want to lean their elbow in the most difficult moments. They already did it in winter to help bars and restaurants to condition their terraces by contributing 20 million euros, and after the state of alarm, providing product that meant a turnover for hoteliers of around 75 million euros.
We are family
The company has announced this investment within the framework of its “We are Family” campaign, in which the iconic brands Mahou, San Miguel, Alhambra and Solán de Cabras, come together to pay a particular tribute to the hoteliers who have suffered so much from the pandemic . It can be seen from July 15 on television and social networks.
”We consider the Hospitality Industry part of our family, and the family is there to support each other. We do not want any hotelier to be left behind and, with the Somos Familia campaign, our goal is to convey to all – small, medium and large bars and restaurants – that we are still here, because there is still much to do ”, explains Peio Arbeloa, General Manager of the Mahou San Miguel Spain Unit.
Arbeloa describes well the spirit of a 100% family business that knows that the most important capital is human, on which the entire structure of the industry depends. For this reason, it is in charge of taking care of the workers (whom Mahou San Miguel protects with a program of well-being, health and care, promoted especially during the pandemic), to the clients and hoteliers, who have already had so much trouble. those that we owe so much.
In addition to promoting digitization, Mahou San Miguel’s new support plan wants to go further by helping hoteliers to condition their terraces and with financial aid according to the needs of each one. In total, 180 million euros in 2021 to help the hospitality industry.
“In addition to the placement of enclosures and stoves carried out last winter, which meant for many hoteliers the only possibility of opening their doors and recovering their employees, we are providing furniture, prioritizing the distribution of 100% recycled and recyclable terraces”, explains Arbeloa , which ensures that it is a pioneering measure in our country.
The director also assures. that sustainable parasols are being placed on the terraces of the establishments with a technology that allows to purify the air and reduce the levels of harmful substances. A reduction in pollution that can be compared to that of trees.
A family with history
Mahou San Miguel is a 100% Spanish company with 130 years of history. A trajectory that has made him know how to value important things, such as his workers and his clients, undertaking relevant reforms to keep the family together. In addition, it produces more than 30% of the beer in our country in 10 plants, eight of them in Spain, and two in the United States. It also produces 70% of the Spanish beer in the world.
Such a large company necessarily has an important role in the economic development of our country. At Mahou San Miguel they are committed to “safeguarding our lifestyle.” The brewery has always tried to be due to the happiness of the people, keeping alive the flame of the bars, the beers and the spirit that makes us a happy and resilient country.
The future of hospitality
After a very hard year and a half, the hospitality industry can recover again. Although very slowly and taking into account that things will take time to return to normal, the sector returns to billing numbers similar to those before the pandemic.
In this slow process of recovery, the Mahou San Miguel family is very clear about their role. “Today, more than ever, people need to see the future and companies and brands have more than an opportunity, almost a requirement, to redefine our role by being part of the solution and helping people to build and adapt to the new reality. ”, Concludes Arbeloa.