I screwed up. Really. What a scare. It’s not any joke. Facebook, WhatsApp and Instagram fall and what do we do? How do we get to you? The media have an atrocious relationship with social networks. Feminists have beaten Amaral for Without you I am nothing —A wonderful topic, by the way—, but for dependence … we have the press of social networks. Our portals should not be very attractive to walk around because readers always choose to visit one of the shop windows offered by the best-known networks first. I was the first. Look at my hand and look at the stone.
Every night, before going to sleep, I spend a long time visiting María Pombo, Balamoda and company. I could take the opportunity to read all the articles that are passing in front of my screen throughout the day, but, oh, surprise, I prefer to disconnect from the world watching nonsense that does not interest me at all. Well, what the heck, they interest me, but they don’t give me much. Maybe it’s that I don’t care too much about nurturing myself. What do I know, I’m messed up.
The move is that I was very scared. One of my main functions in Pikara Magazine It is nurturing social networks and that means sending you the content we publish. By all possible means: Facebook, Twitter, Instagram, Youtube, TikTok, Telegram and even Pinterest! Think of attractive messages, with a certain hook, that take you to our website, to the content with which we nurture our project every Wednesday. It is not a simple task, things as they are. It is easy for you to enter to read an article by Coral Herrera on romantic love or that you are interested in sexual abuse and the power dynamics that occur in yoga, but it costs a little more than you read on forced displacement or about Human Rights Defenders. I get it. Remember that I swallow all the stories of María Pombo. Despite the efforts and having tried, over almost eleven years, to consolidate other means of communication with our audience, the truth is that it is Mark Zuckerberg’s platforms that bring us closer to you. The difference is abysmal between some networks and others. And that Facebook is in the doldrums.
I am very concerned about the dependence of the media on social networks. I was thinking, while everything was down, that if at some point all those communication channels went to hell, we would probably have to close the magazine. Someone on Twitter wondered what the world would be like if we couldn’t, all of a sudden, access the web. We, to begin with, would be out of work. It gives a bit of vertigo. Freddy Vega, from platzi.com, said on Twitter that “a lot of informal and formal economy in Latin America depends on WhatsApp. Today’s impact is going to hurt a lot in the region.” He himself pointed to something important too: “The Internet is NOT a bomb-proof decentralized network. It is a series of interconnected, interdependent national and corporate networks, with a certain resilience but also fragility. And it depends 100% on human engineering, public policies and LOTS of global cooperation. ”
It is serious: we depend on large companies to reach our readers and sometimes it seems that the audience is, I don’t know, smoke? Would someone remember to enter to read us if we stopped appearing on social media? I prefer not to think about it, really. The networks are not the only dependency – or tyranny, I don’t know what to call it – that we, the small media, face. The ones that we can boast of not depending on big advertisers, however, we depend on tech giants and our subscribers, with what that means! We will address some of these issues, by the way, in the II Congress of Feminist Journalism Lucía Martínez Odriozola that we are preparing. If you are interested, write down the dates: December 1, 2 and 3. On-line.
I do not understand much about technology, but it seems that if there is a problem in some American server – for example? – it may be that all our work is going to hell. Wow. At least I had a good time on Twitter commenting on MasterChef Celebrity and asking for more closeness to our readers.
The media were a window to the world, but what are we now? We have speeches, but we do not have ownership of the most important communication channels. I think this should be noted in the next SWOT we do. There are more and more threats to the critical press.