Wednesday, October 5

Marta Ortega, the “weapon of Inditex” who rises to command after 15 years in the interlinings

The Wall Street Journal called it “Zara’s secret weapon” last August. Marta Ortega (Vigo 1984) will assume the succession of the Inditex empire this spring. His profile in Spain, more frequent in the publications of coated paper than in the salmon pages of the economic press, speaks of his love of horse riding, his wedding and the few images taken at few social events. All that has changed at 07:38 (Spanish time) this morning when the newsrooms around the world have received the email announcing his promotion to the presidency of the company. Now that special WSJ report with photos of the renowned Steven Meisel takes on new weight, as part of a thoughtful succession plan that has been in the making for a long time.

Marta Ortega will assume the presidency of Inditex replacing Pablo Isla

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At 37, Ortega already has several decades of experience in prominent positions in a company that his father founded, starting with an austere gown shop in the city of A Coruña, in one of the most paradigmatic financial exercises in history. of recent capitalism. In the sector she was associated to date with some of Zara’s special collaborations with great designers but in a secondary role in the company’s control room. However, his activity in different areas of the Group over the last 15 years has led him to direct the reinforcement of Zara’s brand image and fashion proposal, an area that he will continue to supervise. Under his leadership, campaigns with the most renowned creatives in the sector such as Steven Meisel, Fabien Baron, Karl Templer and Luca Guadagnino have materialized, as well as the launch of new premium collections, including Zara SRPLS and Charlotte Gainsbourg by Zara.

Of the two daughters of Amancio Ortega, the other is Sandra, she is the one who is supposed to be closest to her father, with whom she has been working hand in hand for years. He studied at the Jesuits in A Coruña, high school in Switzerland and business in London. In that August report in the world’s leading economic newspaper, the heir to the helm of Inditex gave some clues that now gain dimension with the information already confirmed: “You never know what the future holds, but I think my place here is to be close to the product, as my father always did. ”That future begins for her on April 1, at which time she will assume command of a giant that in 2020 earned more than 20,000 million euros.

Ortega, from Zara, is now Marta and in her hands she has the path of a family multinational that has managed to continue making money when half the planet was confined by the COVID 19 crisis.