Tuesday, November 30

Messi’s Argentina launched its second NFT collection, and goes for more


Key facts:
  • In Ethernity, tokens of the Argentine insignia, the shirt and a tribute to Maradona are auctioned.

  • The Argentine Football Association negotiates with other companies to launch more NFTs.

2021 will be remembered as the year Lionel Messi won his first title with the Argentine soccer team. In addition, the team was once again champion after 28 years of drought and, as if all that were not enough, the selected team made a more than successful foray into the digital world, now with its own non-fungible tokens (NFT).

This new collectible digital product is available from November 16 at the marketplace by Ethernity. And it will not be the only one, since the Argentine Football Association (AFA) itself announced that they are close to signing contracts with other companies to issue more tokens of this style.

Among the NFTs available are a medallion with the AFA insignia, the starting shirt that the team wore in the 2021 Copa América (in which it was champion) and a commemorative shirt to Diego Maradona, the same as the one the player wore in the World Cup of Mexico 1986.

The different pieces of digital art can be obtained from 0.3 wETH (WETH), that is, USD 1,332 according to the token price at the close of this note on CoinMarketCap.

With these animations, the Argentine National Team presented its NFTs on social networks. Source: Twitter.

However, the NFT on Maradona’s jersey is priced substantially higher. This token – of which only one unit remains available – is auctioned with a minimum value of 5,000 ERN (ERN), the Ethernity Chain token. On current values, we are talking about USD 81,950.

The digital artwork commemorating Diego Maradona is worth almost 10 times more than the 2021 champion jersey token. Source: Ethernity.io.

“The collection of #NFTs of the Argentine National Team celebrates a time of glory that crosses millions of fans,” said a publication from the AFA on Twitter on November 11.

“Tokenized” football, a fruitful business model

Non-fungible tokens have found in football a very fertile ground to expand. As reported by CriptoNoticias, the albiceleste team itself had launched its first NFT collection on July 12, also in Ethernity. On that occasion, animations of the team that played in the Copa América final against Brazil, the trophy won and the distinction of top scorer awarded to Lionel Messi were put on sale.

But there are also many other cases that illustrate this foray of football into the digital world. For example, other national teams such as Germany or France have also launched their token collection on the fantasy football platform Sorare. Likewise, players, teams and even leagues, such as the German Bundesliga, have done the same.

NFTs and fan tokens, keys to Argentine soccer

In addition to the generation of non-fungible tokens of the achievements achieved in this historic year, the AFA also took advantage of the potential of fan tokens. The mother entity of Argentine football signed a contract with Socios.com to market these tokens for fans, and the firm also became an official sponsor of the first division tournament, which bears his name.

In an interview with the podcast of Big Data Sports, Leandro Petersen, AFA’s commercial and marketing manager, assured that the association will sign more agreements with NFT companies on a non-exclusive basis. “We are in advanced conversations with Dapper Labs, Sorare and Socios.com, which is already our partner and is beginning to venture into NFTs,” he said.

“These assets have a lot of value for those who acquire them, especially because they generate belonging, and many of the expectations of the federations are deposited in them. People are interested in having something unique that no one else owns, “he said. In turn, Petersen who stressed the importance of partnering with companies with a global reach to reach strong markets such as Asia.

This relationship with new technologies It is also confirmed with the most recent sponsor added by the AFA, the Spanish exchange Bybit. According to a official statement, the company will wear its logo on the training clothes of the Argentine team in all its categories for a period of two years.





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