This Tuesday, June 21, mark zuckerbergannounced new ways of monetization in Goal for Facebook and Instagramthus allowing more facilities for content creators.
In particular, Zuckerberg announced that Meta is testing a designated place on Instagram where creators can be discovered and paid for content. Meta notes that the creator marketplace allows brands to share new partnership opportunities. Once a brand finds a creator they want to partner with, they can send them a project with the details, including information about deliverables and payment. Meta notes that there will be a partnership messaging folder within Instagram DMs where creators and brands will be able to filter through their deals and projects.
Meta is also launching interoperable subscriptions to allow creators to give their paying subscribers on other platforms access to subscriber-only Facebook groups.
As for the company’s current monetization offerings, Zuckerberg announced that Meta is opening up the Facebook Reels Play Bonus program to more creators on Facebook and also allowing creators to post their Instagram Reels to Facebook and monetize them there as well. The Reels Play Bonus program is part of Meta’s larger $1 billion creator fund.
Zuckerberg also announced that Meta is opening up Facebook Stars, the virtual items that allow fans to express support for their favorite creators, to all eligible creators. Starting this week, creators who have at least 1,000 followers in the last 60 days will be eligible to join. Creators must be in a region where stars are available and must also comply with the Partner Monetization Policies and Meta Content Monetization Policies. Meta is also bringing back Stars Fest, a month-long celebration from June 15 to July 15 to recognize the creators of Stars.
Lastly, Zuckerberg said that in order to get more money directly to creators, Meta will keep paid online events, fan subscriptions, badges, and its upcoming standalone news products free for creators until 2024. The company had previously said that it was going to do this until 2023, but now it is extending this commitment.