Tuesday, November 30

Meta will open physical stores to showcase its products and experience with the metaverse, according to the New York Times


Meta (Facebook) will have its own physical stores, according to the New York Times. Behind the name change To represent its commitment to the metaverse, Mark Zuckerberg’s company intends to open physical stores to showcase its hardware products and showcase the metaverse experience as new projects emerge.

Curiously, while in Meta they want to take us to a virtual world, one of their first strategies will be to strengthen their physical presence. As described, the talks to start these physical stores began last year and although it is not yet closed, they are expected to arrive soon.

Oculus, Portal and other devices that we hope to find in the ‘Meta store’

Instead of actual stores, Meta prepares venues where they can show and test their devices. Reality Labs, the new augmented reality and virtual reality division, will be the central pillar of these stores.

It is said that the first of these stores would be located in Burlingame, California. It is precisely where the Reality Labs offices are located. Although, from the New York Times they explain that the company plans to expand these stores to various countries around the world.

Devices that could be displayed include Oculus Quest, Portal devices or Ray-Ban Stories. Zuckerberg’s company is still known for its social media, but over the years the number of hardware devices has grown, from smart display speakers for video calls to smart glasses or virtual reality.

Facebook Reality

As described in internal documents obtained by the New York Times, these stores will be created to “awaken curiosity” and “closeness” with your productsas well as providing a space in which they can have a “judgment-free experience.”

The plan to open these stores began before the official name change of the company. Some of the naming possibilities were ‘Facebook Hub’, ‘Facebook Commons’, ‘Facebook Innovations’, ‘Facebook Reality Store’ and ‘From Facebook’. With the change to Meta, it is not clear who would be chosen.

Via | New York Times



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