WhatsApp is one of the most popular messaging applications in the world. The problem for Meta is that this popularity is growing outside of the United States.
For this reason, the company wants this to change and has launched an ambitious plan for this service to grow in the United States.
Starting this week, Meta is launching the first WhatsApp marketing campaign in the United States, focused on the privacy provided by the application’s encryption.
The first television advertisement will be shown this Sunday during the championship game of the AFC Championship Game and will compare unencrypted messages with a stranger opening the physical mail of a potential user.
Subsequently, similar announcements about the privacy of WhatsApp should appear on billboards throughout the territory and on the Internet.
According to the company, the goal of this campaign is to make more Americans aware of WhatsApp and the tools it offers in terms of security and privacy.
“What we are seeing in the United States is that, especially in the last two years with COVID-19, people are doing much more of their lives online,” explains Will Cathcart, director of WhatsApp, to the site. TheVerge.
“But there is a real gap in how many people are using end-to-end encrypted services in the United States compared to anywhere else in the world.”
Another point that Cathcart highlights is the availability of the application for both iOS and Android.
The director also explains that the company works so that the user can easily synchronize the chat history from an Apple device to any Android phone and vice versa, which could also help add customers in the United States.