Monday, May 16

Metaverse Blockchain Ecosystems Gain Momentum As Brands Create Digital Experiences By Cointelegraph


©Reuters. Metaverse Blockchain Ecosystems Gain Momentum as Brands Create Digital Experiences

Multi-billion dollar companies are taking the metaverse by storm as consumers have shown increased interest in the virtual, interactive, and 3D experiences that take place online.

Although the “metaverse” is still a new concept, research firm Strategy Analytics has found that the global metaverse market is projected to reach nearly $42 billion by 2026. , What Nike (NYSE:) and Walmart (NYSE:), have begun to explore consumer experiences in metaverse environments.

The Utility of NFTs for Brands Jumping Into the Metaverse To understand how and why brands are taking advantage of the Metaverse, it’s key to point out the role that NFTs, or non-fungible tokens, play within these ecosystems. While the year 2021 saw an influx of NFTs, the rise of the Metaverse is expected to highlight the importance of the utility behind NFTs.

Read the full article on Cointelegraph

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