Friday, December 3

Microsoft will also compete in the metaverse with a virtual reality meeting service


Microsoft also has its plan to bring the “immersive Internet” to its platforms. Less than a week after the company that owns Facebook changed its name to Meta to mark its commitment to the metaverse, Microsoft has announced a similar plan to introduce virtual reality and augmented reality in Teams, its video calling service. It will launch it from 2022, which could be ahead of Meta.

Reality and marketing behind the “Metaverse”, the network of virtual worlds to make the Internet obsolete

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Among other things, Internet users will be able to create their own avatars to attend work meetings and social events, as well as generate virtual spaces in which to interact with other users having the feeling of sharing a place with them but without leaving home, he reported the multinational during the Microsoft Ignite conference that takes place this week.

This evolution of Microsoft Teams is called Mesh and seeks to offer a sense of shared and real presence on any type of device. With this function, you can attend a meeting without the need to do it physically, that is, through these personalized avatars, which the company trusts that in the long run these can be replaced by much more realistic holograms. The virtual universe in Teams can be accessed both using virtual reality glasses and from the phone or computer.

“The metaverse enables the sharing of experiences across the physical and digital worlds. As companies accelerate their digital transformation, the metaverse can help people meet in a digital environment, make meetings more comfortable through the use of avatars, and facilitate creative collaboration from around the world, “said Frank X. Shaw, corporate vice president, Microsoft Communications.

In addition to Mesh, Microsoft has also announced another new service that connects with the network of virtual worlds with which the metaverse is related. It is an evolution of its artificial intelligence service to recreate “digital twins” of physical objects and spaces in the cloud. Microsoft calls it the Dynamics 365 Connected Store, and says it will provide “a new perspective on the way people move and interact with almost any space, from the retail store to the factory floor, and how they manage health and safety. in a hybrid work environment. ”

Last Thursday, the company that owns Facebook, which until then had the same name as the social network, changed its name to Meta to reflect the shift in its priorities towards the metaverse, a virtual reality world similar to the one now shown by Microsoft. The main difference between the Meta and Microsoft announcements is that the former has a much more leisure-oriented nature (video games or attendance at events such as concerts), while Microsoft’s is more aimed, like the Teams platform, on the world of the company.



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