Motorola Y lenovo today announced a multi-year partnership with the chicago bulls whereby Motorola’s iconic stylized “M” logo will be featured on the left shoulder of all editions of the Bulls jersey beginning in the 2022-2023 season.
The new team jerseys made their debut at the Bulls’ preseason opener at the United Center against the New Orleans Pelicans on Tuesday, October 4. Motorola will also be the partner unveiling of the team’s City Edition uniform and the Bulls’ first home game on Friday, November 18 against the Orlando Magic.
In addition to being the first official jersey partner of the Chicago-based Bulls, Motorola will also be the Official Global Partner of the team and the Official Mobile Smartphone partner (Official Smartphone Partner), capturing and publishing content exclusively through Motorola devices throughout the season.
Motorola will receive a major brand integration that will be displayed throughout the United Center and on Bulls broadcasts on game days. The stylized “M” logo will be prominently displayed on the field, through in-game scoreboard features and replays, on Bulls social media platforms through branded digital content, and on the Bulls website. official team website and in fan communications.
“Chicago is the place we have called home for many years and the Bulls have been an organization that we have respected and rooted for throughout that time.” said Rudi Kalil, president of Motorola for North America. “Motorola and the Bulls not only share immense pride in their hometown, but also a deep passion for bringing people together through unique consumer experiences. We are thrilled to partner our two brands and further infuse our company and versatile product portfolio with the vibrant energy of the city and Chicago Bulls and NBA fans around the world.”
“The Bulls and Motorola have a strong connection to our hometown of Chicago, which played a role in laying the foundation for our relationship,” Bulls president Michael Reinsdorf said. “We have worked together for several years, and it is exciting to see us take this significant step into a new and expanded partnership that will have local, national and global reach.”