Thursday, March 28

Movie Air Jordan: Nike history will be filmed with Michael Jordan | Digital Trends Spanish


One of the most impressive marketing and business stories of recent years is the famous alliance between basketball megastar, Michael Jordanand the sports shoe firm Nike.An agreement that was closed in 1984 with the mythical Air Jordan and that after 38 years now wants to perpetuate itself on movie screens.

Because under the gaze of Ben Affleck and Matt Damon, this production for amazonin collaboration with the production companies Skydance and Mandalay Picture, wants to go back to the beginning of this negotiation.

For that, the story of Sony Vaccaro will be told, the Nike salesman who was on the track of the Chicago Bulls player to sign an authorization that would make them both famous.

The movie that should be named jordans, will try to dispute this fight between the American company and the seller Vaccaro, whom the firm has always lowered the profile of as the initiator of this unique marketing exercise in its time.

The other important detail to note lies in the fact that Affleck will also participate as an actor, playing the co-founder of Nike, Phil Knight.

The episode may have a small prequel that can be seen in the Los Angeles Lakers series on HBO Max, since it shows how a salesman, supposedly Vaccaro, tries to convince Earving Magic Johnson to be the first athlete to make a deal. millionaire.

Magic Johnson decided on Converse and that’s another story.

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