Wednesday, December 8

NBA stadium named after bitcoin exchange


Would you like an NBA stadium to be named after you? If you have USD 700 million that can be a reality. This was done by the bitcoin (BTC) and cryptocurrency exchange Crypto.com, which acquired the rights to the Taples Arena – home to the Los Angeles Lakers and the Los Angeles Clippers – now to be renamed Crypto.com Arena.

The name change will take place this Christmas and will last for the entire 2022 season, after which the contract will expire (although it can be renewed).

As reported by the official NBA website, both the exchange and the AEG company, which owns the stadium, are very satisfied with the commercial alliance. According to Kris Marszalek, CEO of Crypto.com, “For years to come, people will remember this moment as the time when cryptocurrencies crossed the chasm into the mainstream.”

Marszalek is probably right. CriptoNoticias has reported, for example, that the FTX exchange will be a sponsor of the next Super Bowl. Also in football and professional motorsports, cryptocurrencies have said present. Gone are the days when bitcoin and crypto assets were almost niche-exclusive financial and technological instruments geeks, libertarians and cypherpunks.

Dan Beckerman, CEO of AEG, also spoke on the commercial agreement. The businessman considers that the alliance “is a perfect combination” and details:

“Crypto.com is looking for the most unique brand platform to make a statement and drive adoption and we are looking for an innovative and forward-thinking company to help us chart a course for the full future of sports and entertainment events. ».

Dan Beckerman, CEO of AEG, which owns Staples Arena.

The Staples Center (soon to be “Crypto.com Arena”) is home to the LA Lakers and LA Clippers,
NBA teams. Source: skyfrance / pixabay.com

The exchange has already signed alliances with the NBA stadium and Paris Saint-Germain

The Staples Center is one of the largest multipurpose venues in the American city of Los Angeles. In addition to hosting the aforementioned basketball teams, it is the annual venue for the Grammy Awards ceremony.

The opening of the stadium was in 1999 and, for its construction, USD 375 million were invested. It has the capacity to host up to 20 thousand people and also has 160 luxury boxes and 15 suites for events.

This is not the first endorsement deal made by Crypto.com. The Paris Saint-Germain (PSG) soccer team, as reported by this outlet last September, also signed a commercial agreement “for several years” and for an unspecified amount with the exchange.

As part of that agreement, Crypto.com will be the platform on which the non-fungible tokens of Paris Saint-Germain are traded. In addition, according to the information released, part of the contract was paid by the exchange in its native token, CRO.



www.criptonoticias.com

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