Wednesday, March 22

NBC’s Olympics opening ceremony coverage draws nearly 14 mln US TV viewers

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LOS ANGELES — NBC’s full-day coverage of the opening ceremony for the Beijing Olympic Games averaged close to 14 million US television viewers, according to preliminary data provided by Comcast-owned NBCUniversal on Saturday.

Across all platforms, including and the NBC Sports app, the average audience reached nearly 16 million people, the company said in an email. (Reporting by Lisa Richwine; Editing by Leslie Adler)