One of the ways you’re using Netflix to increase its number of users and capture more retention time on its platform, it is the production of video games.
However, data from the application company Apptopia indicates that the games have been downloaded a total of 23.3 million times and an average of 1.7 million daily users. That’s less than 1% of Netflix’s 221 million subscribers.
That doesn’t seem to concern at least Netflix COO Greg Peters, who said last year that the company spent “many months and really, frankly, years” learning how games can keep customers on the service.
“We’re going to be experimental and try a bunch of things,” Peters said during the company’s fourth-quarter earnings conference call. “But I would say that the eyes that we have on the long-term prize really are more focused on our ability to create properties that are connected to the universes, the characters, the stories that we’re building.”
On the other hand, Leanne Loombe, Netflix’s head of external games, during a panel at the Tribeca Film Festival in June commented that, “we’re still intentionally keeping things a little quiet because we’re still learning and experimenting and trying to figure out what things are really going to resonate with our members, what games do people want to play.”
The company’s current catalog of 24 game apps covers a variety of genres and Netflix shows, like “Stranger Things: 1984.” Several are inspired by popular card gamessuch as “Mahjong Solitaire” and “Exploding Kittens”.