Netflix has a new (well, not so new) formula for attracting younger viewers to its platform.
According to Bloomberg, service streaming has prepared a new tool called Kid Clips with which it intends to promote content focused on adolescents and children, who tend to consume short videos on social networks.
To do so, Kid Clips will show short videos collected from the content for children and young people that the platform contains. The company will add new clips daily based on its current and future offerings. The feature will only be available on the Netflix mobile apps and the videos will be viewed horizontally occupying the entire screen. To prevent children from consuming this content in excess, only 10 clips can be viewed in a row.
The function will begin to be implemented this week in the United States and in the Spanish-speaking countries of Latin America, as well as in markets such as Canada, Australia and Ireland. Netflix confirmed the launch of the new feature after iOS developer Steve Moser discovered its presence within the app’s code and introduced it to Bloomberg.
Kid Clips is reminiscent of a feature released by Netflix in March this year called Fast Laughs. This feature is currently only available for iOS users and allows you to watch short videos of comic shows or stand-up shows from the mobile app.
The format of short videos promoted by TikTok is increasingly popular and apps such as Instagram or YouTube have also included them on their platforms. Google’s video service launched YouTube Shorts this summer, a function with which we can watch videos of a maximum duration of 60 seconds.