Nissan published two teasers that offer a preview of what we will see in its Super Bowl LVI trailer, to be played on February 13 at SoFi Stadium between the Cincinnati Bengals and Los Angeles Rams.
The teasers, a preview of a trailer called Thrill Driver, are spectacular, and show the new Nissan Z 2023 in a frantic chase in which explosions are the order of the day. The trailers star Eugene Levy (american pie), Danai Gurira (The Walking Dead)Dave Bautista (Guardians of the Galaxy) and Brie Larson (Captain Marvel).
The plot shows Levy in the role of a hero named Dragon, who for some reason is chased at full speed by subjects on motorcycles and helicopters. We’re not expecting a big plot, just a demo of the 2023 Nissan Z sports car.
The commercial breaks of the Super Bowl, as well as the spaces corresponding to the halftime show, are highly valued due to their advertising reach.
In accordance with information published by Variety, the entry price for a commercial of just 30 seconds is $6 million dollars. The figure gives access to an audience of 96.4 million viewers.