After completing its transformation into one of the youngest vehicle lineups on the market, Nissan let us see its vision of the future that it calls Nissan Ambition 2030, a plan that is basically a guide to how you intend to become a leader in the manufacture of electric cars. Today Nissan only has one electric vehicle, the Leaf, and will start selling an electric crossover called the Ariya late next year as 2023 models.
Nissan Ambition 2030 will become a reality thanks to a massive investment in electrification technologies of two trillion yen, about $ 18 billion at the current exchange rate, over the next five years. According to Nissan, this huge amount of money will translate into “electrified vehicles and exciting technological innovations,” many of which are already under development.
If all goes according to plan, Nissan will have introduced 23 electrified models, including 15 fully electric vehicles, to the market by March 31, 2031, which is the close of fiscal 2030 in Japan. Twenty of those electric and hybrid vehicles will arrive in the next five years.
Nissan expects that by the end of 2026, electrified models will reach a 75% share of sales in Europe, 55% in Japan, while in China the goal is to exceed 40%, and in the United States the manufacturer aims for only electric car sales to reach a 40% share by the close of fiscal year 2030.
The word ‘ambition’ takes on a significant dimension when it comes to plan costs. Nissan seeks to reduce manufacturing costs by 65% through the development of technologies for the manufacture of lithium-ion batteries and implementing cobalt-free technology by 2028, which is when they hope to begin selling their first vehicle with a state battery. solid, which will be built in a pilot plant that will start operating in Yokohama in 2024.
Solid-state batteries will recharge in a third of the time it takes to recharge electric car batteries today, and Nissan expects them to be cheaper to build. In fact, the manufacturer said it hopes to achieve manufacturing cost parity between electric vehicles and cars equipped with internal combustion engines and electric vehicles, but without committing to a date.
The presentation was seasoned with the spectacularity of four concept electric cars, whose potential to give way to production cars, although it was not discussed, had its own presence during the event.