The members of the board of directors of Nvidia continue to apply aggressive price cuts to Team Green’s flagship GPU, the GeForce RTX 3090 Ti.
EVGA is offering an absolutely massive $1,000 dollar discount in the form of a rebate on both the RTX 3090 Ti FTW3 model and the RTX 3090 Ti FTW3 Ultra version.
As reported by VideoCardz Y Wccftech, the former is now available for $1,149, which is a big drop from its manufacturer’s suggested retail price (MSRP) of $2,149, while the Ultra model now retails for $1,199. The RTX 3090 Ti FTW3 Black Gaming edition, meanwhile, has seen its cost drop by $600 to $1,399.
Although there are no stocks for it at the moment, the US KINGPIN Hybrid which was originally listed at $2,499 has also become more affordable with a new price of $1,999.
The $1,000 price drops follow reports that Nvidia would change the RTX 3090 Ti’s MSRP from $1,999 to $1,499. Its predecessor, the RTX 3090, should now be available for $1,299, down $200.
Elsewhere, the GeForce RTX 30 series is now trading 9% below their MSRPs on average (in Germany and Austria), while AMD’s Radeon RX 6000 series is now available for 14% below their MSRPs. Official MSRPs.
Why are retailers, board partners, and Nvidia slashing prices on their RTX 30 lineup in ways we’ve never seen before? After all, prior to 2022, people were paying hundreds, if not thousands of dollars above MSRP to purchase certain RTX 30-series video cards.
Well, there are some factors to consider. First, the crypto market has experienced another crash, and has yet to recover anywhere near its peak.
Ethereum in particular can be mined on RTX 30 graphics cards, but with its drop in value, it is no longer a sound investment for miners. In fact, it will take over a year in some cases for someone to simply recoup the cost of the board itself, let alone make a profit on top of that. And don’t forget that these miners spent at least $15 billion on GPUs alone.
Second, Nvidia and AMD are preparing to release their next-gen GPUs, the RTX 40 and Radeon 7000 lines, in a few months. As such, retailers and board partners are looking to get rid of all the excess stock that has accumulated on store shelves to prepare for the new generation of graphics cards.
But it seems that such actions are not moving fast enough, which would explain the many price drops in recent months. Consumers are obviously waiting for next-gen boards to see costs drop even further, or simply expecting to pay a similar price for a much more powerful GPU.