Football fans will have to start pricing a new streaming platform as Paramount Plus won exclusive rights to the UEFA champions league until the 2029-2030 season.
The deal includes the English-language rights to the Europa League and the Europa Conference League, the second and third tiers of international European club football competition.
The deal is valued at more than $1.5 billion, which means Paramount Global will pay around $250 million per year. That’s a sharp increase from the $100 million per year the company is currently paying, according to who first reported the news.
The deal marks an extension of the current deal Paramount has with UEFA, which is set to expire in 2024. Although some Champions League matches are shown on Paramount-owned networks such as CBS and CBS Sports Network, Paramount+ broadcasts all of them. The service will continue to do so for another eight years.
“UEFA has been a key driver for Paramount+ since our launch and we are delighted to extend this successful partnership showcasing even more world-class football throughout the 2029-30 season, building on the incredible momentum we have created over the last two years.” CBS Sports President Sean McManus said in a statement.