Monday, September 27

Ping: Apple’s social network attempt that failed | Digital Trends Spanish

Commonly, we are used to seeing almost every Apple product and launch triumph. For the same reason, finding something that escapes this logic will always attract our attention.

This happened in September 2010, when the apple company decided to venture into the world of social networks, launching Ping.

This network was focused on the musical field and was announced as a platform that would allow users to closely follow the private and professional lives of their favorite artists.

Back then, Ping had to compete with MySpace, which was still around today.

Thus, Apple’s bet was presented on September 1 by Steve Jobs, who explained that it was a “social network about music.”

“We believe that it will be very popular because 160 million people will be able to connect from today,” he said optimistically on that occasion.

How did it work?

In Ping, music bands and artists could upload photos, videos, concert dates, albums, comments and musical pieces.

For their part, users could also leave comments and share other information. They could also connect to iTunes and see what their friends were listening to in real time.

The first steps of this network were successful and seemed to agree with Jobs, since in just 48 hours, it already had a million users.

However, with the passage of time, this platform suffered a kind of stagnation. People spent little time on the net and it became almost a consultation site.

Thus, the company’s commitment to the social network never ended up convincing users, which forced Apple to close Ping on September 30, 2012. In other words, it was only available for two years.

Of course, in the apple company they do not have to feel bad, since there are several social networks that have disappeared after not meeting expectations. Also, there is nothing to challenge Apple when you consider the large number of successful products they have launched.

Basically, it is just a slip that technology customers do not hesitate to accept.

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