Tuesday, July 5

Plufl: the dog bed for humans that breaks it on Kickstarter | Digital Trends Spanish


A group of students from the University of British Columbia, led by fourth-year Economics graduate Noah Silverman, has caused a furore in kickstarter for a campaign to raise funds for his Plufl project, a dog-style bed for humans.

Together with his partner Yuki Kinoshita, they created this kind of giant cushion to rest after long days or after a good university party.

One of the fundamental ideas in fact is to be able to use them on workstations.

Silverman says the Plufl product’s padded edge and fluffy faux fur cover combined with its unique oval shape, which cradles users in a natural fetal position, make it ideal for naps. The cover is removable and washable.

“We see huge potential for workspaces,” Silverman said.

They launched a fundraising campaign to start their company and were surprised to raise almost $400,000 in 30 days.

“We are stressed, people are exhausted… and as a society we have to do a better job of taking care of ourselves,” say the owners, who are already preparing 800 beds.

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