Friday, February 3

Real World Brands Already in the Metaverse | Digital Trends Spanish


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Some claim that the metaverse is an illusion, while others believe that it is a very long-term gamble, because the technology to support it does not yet exist. But a few consider that these environments are already a reality. Meet some of the companies already in the metaverse and that they hope to replicate the success of the physical world.

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Although in some cases these are experiences limited to punctual events, they could serve as a starting point for deeper projects, especially due to the alliances that the big brands are sealing with developers specialized in these virtual environments.

Atari

hey @adidasoriginals, impossible is nothing in the Metaverse. What if we invite all of the original thinkers and do-ers to design our future together?https://t.co/xQrfAWHBky pic.twitter.com/fTCaqf6fho

— The Sandbox (@TheSandboxGame) November 22, 2021

Atari, the iconic video game console company, seeks to green its laurels in the virtual universe. The company promotes the project Sand Vegas Casino, for which it was associated with Decentraland and The Sandbox, two of the main virtual worlds. The objective is to build gaming casinos for the metaverse, where it is possible to find some of the most emblematic games in the 50 years of the brand.

Samsung

Samsung is one of the biggest tech companies that has a presence in the metaverse with its Dececentraland 873x store.

As part of CES 2022, Samsung opened a virtual version of its flagship 837 New York store in Decentraland. The space 873x It has areas such as the theater of connectivity, the forest of sustainability and the customization stage. Although it is not open permanently, the company activates it for specific events where it is possible to win collectible NFT badges and elements to customize avatars.

Nike

Nike acquired is one of the latest companies to arrive in the metaverse. He did it in December 2021 with the millionaire purchase of RTFKT (Artifact) Studios, one of the leading digital fashion brands. RTFKT is responsible for the development of avatars as CloneXas well as collectibles and apparel for platforms like Decentraland.

Adidas

have fun anyone? 🤔

What should we build, together in @TheSandboxGame? ⬇️ https://t.co/VbAdIi9cxN

— adidas Originals (@adidasoriginals) November 22, 2021

Goodbye? This is how the sports brand joked in November 2021 when it announced the purchase of a space in the virtual world of The Sandbox. But it did not stop there, but also launched an NFT collection, including the purchase of Indigo Herz, an ape dressed in clothing from the brand and which is part of the Bored Ape series.

Coca Cola

Coca-Cola in the metaverse

On July 30, 2021, as part of Friendship Day, Coca-Cola hosted a party at its virtual can building in Decentraland. Attendees could win prizes and served for the launch of a NFT collection of the popular soda company.

Sotheby’s

Our Punk It! Exhibition is OPEN in @decentraland. visit @Sothebys HQ to view all 104 CryptoPunks in a totally new, neon way. https://t.co/1pXMIPMVlM

Plus, don’t miss the LIVE comes out tomorrow 23 February at 7:00pm ET. Watch the livestream directly in Decentraland. pic.twitter.com/rqX1ZKGVj7

— Sotheby’s Metaverse (@Sothebysverse) February 22, 2022

The Sotheby’s auction house is considered one of those responsible for the popularity that NFTs reached in 2021. The brand opened its first gallery in the metaverse by Dececentraland, based in their London store. But there was a bigger reason: the event allowed for the first ever NFT auction at a traditional auction house.

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