Sunday, July 3

Recycling has a prize: this is the reward system that is already in place throughout the country

There have never been a lack of reasons, such as saving raw materials or avoiding the emission of CO2, to recycle, but the truth is that now there is one more incentive to do so: environmental and social rewards. This is possible thanks to the fact that the Recycling reward recycling system is already found in all the autonomous communities, with more than 14,600 yellow containers, to which technology has been incorporated, and 40 recycling machines in key points such as transport stations. , hospitals or shopping centers. Specifically, RECICLOS is present in 43 municipalities, thus reaching more than 3 million citizens.

But what is RECYCLING?

It is what is called a Return and Reward System (SDR), that is, a recycling system that grants rewards to citizens when they throw their containers into the yellow container to be recycled. The operation is simple. The user connects to the webapp RECYCLES and it scans the barcode on the plastic beverage cans and bottles (the containers for which this SDR provides incentives) that you consume at home. Then it only remains to deposit them in a bag, along with the other containers for recycling, in a yellow container that has this technology and scan the QR code that will be found on it. If you go to a recycling machine, it is not necessary to scan the barcodes of the containers before leaving them, you simply have to introduce the containers into the machine and register the QR that appears on the screen of this. In both cases, this simple gesture will entail obtaining Recycle points that can be exchanged for the rewards that are available.

In this sense, this system developed by Ecoembes has social or environmental incentives. “The prizes can be organic products from the farmer’s market, the fish market or any meal in any restaurant in the municipality and in collective programs. But, in addition, this month we are giving all the benefits to an association that is dedicated to autism ”, says Marcos González, first deputy mayor of Granadilla de Abona (Tenerife) and president of the public company Sermugran. This municipality has been the first in the Canary Islands to join RECICLOS, which is already implemented in the more than 300 yellow containers in the city.

“People have 10 RECYCLES a week,” explains González, referring to the fact that, to encourage responsible consumption of this type of packaging, there is a weekly limit on the points that can be obtained by recycling. The idea is to reinforce the circular recycling system with incentives that help both the social and environmental environment of the people who recycle. For example, in Getafe they collaborate with the planting of trees in areas close to schools, in Seville they contribute to the Food Bank and in Valls they donated sanitary material to prevent covid-19 in families at risk of exclusion.

In San Sebastián, for example, they will collaborate in the cleaning of cartridges from Monte Ulía, where there used to be a shooting range. The capital has implemented this measure in all yellow containers in the city, more than 800, which reach nearly 200,000 residents. The intention is, according to José Ignacio Asensio, Deputy for the Environment of the Provincial Council, to strengthen awareness. “As soon as we learned about the Ecoembes incentivized recycling initiative, we wanted to bet on bringing it to our territory to reinforce awareness of the practice of recycling in San Sebastián,” Asensio concludes. He also congratulates the citizens for their efforts: “I would like to convey to you that we will do everything possible to continue nurturing that commitment. Because it is the basis of the new circular economy that we are promoting “.

This SDR was born in 2019 within TheCircularLab, the open innovation center of Ecoembes. At first, it was launched as a pilot project in several municipalities in Catalonia to be later extended to all the Spanish autonomous communities. The machines for their part are distributed in railway stations in the Metropolitan Area of ​​Barcelona, ​​in markets and municipal offices of Valencia, in the ports of Balèaria in Valencia and Denia, in the Sanitas La Zarzuela University Hospital (Madrid) and in the centers Los Arcos (Seville), Zenia Boulevard (Alicante), Ponte Vella (Ourense), and Intu Xanadú (Madrid). In this way, it is sought that not only what we use at home is recycled, but also those containers that are consumed outside of it.