There are always new challenges that companies face as the retail sector changes rapidly due to technological evolution. And it is clear that the last year and a half, living between quarantines and isolation due to the pandemic of Covid-19, the need for changes and to accelerate the digital transformation of your business became more acute.
A study on “Digital transformation trends in the retail industry”, Made by the firm Data Driven for Fujitsu, with interviews with 166 ICT decision makers in large retail organizations in 15 countries of Europe, UK, North America, Asia Pacific, and Japan, revealed the following:
Retailers have focused on their customers, making a concerted effort to create consistent single views of their customers and deliver personalized experiences using physical and digital channels.
They have focused on customers using data and analytics to better understand their needs and enable AI-driven processes to deliver what they want.
Ecosystems are increasingly important strategic issues, so to generate and energize them they have found that sharing data with customers and partners benefits retail.
Highly customer-focused work and accelerated digitization lead to adopting new technologies, scaling existing ones, and committing to a dynamic of development and support that guarantees an optimal level of service, and, above all, a user experience shielded from disappointments. .
Gartner points out in its “Global analysis of retail challenges for 2021”That a retail needs strong equipment and technologies to create a seamless experience for customers and, at the same time, manage costs.
It also highlights the importance of cost optimization, since the closure of jobs and their reopening, the acquisition of technology and the demand for omnichannel from hybrid customers, imply investments and movements that, on the one hand, ensure their satisfaction. , and on the other, a requirement in new developments and unprecedented continuity with technology that facilitates it.
Open source, the answer
Many retail companies have decided to bet on the flexibility and agility that are inherent to open source, according to the findings given by the report “The State of Enterprise Open Source” realizado por Red Hat con interviews 1,250 IT leaders around the world (13 countries) to get an idea of how, where and why they use enterprise open source.
“IT leaders at retail companies cited better security (36%) as one of the top three reasons they choose enterprise open source. Additionally, 85% say that enterprise open source is a key part of their security strategy. Access to the latest innovations (36%) and access to business-level support (30%) were other main reasons ”, he explains. Martha Ardila, regional director of VSales in Central America and the Caribbean for Red Hat.
Today’s common retail industry use cases for enterprise open source are in application integration, digital transformation, and application development.
Looking to the future, 75% of surveyed retailers predict that the use of enterprise open source for emerging technologies (such as edge computing and artificial intelligence / machine learning) will grow in the next two years. This could make things like mobile checkout, or self-checkout, and online shopping and store pickup more streamlined and common.
Ardila adds that open source business solutions have been allied for the growth and expansion of businesses in times of many closures and tests for this sector, which best shows their real impact beyond slogans.