The Roca group puts its first foot on the ground start-up. The firm specializing in bathroom products announced this Thursday that it is launching Roca Group Ventures, an investment fund for emerging technology-based companies with a budget of 25 million euros. According to a statement, the company will invest in entrepreneurial projects that develop their activity in strategic areas for the company: wellness and smart bathrooms, new businesses and materials, energy efficiency and rationalization of consumption of water or operational excellence in industrial processes.
From the outset, the plan of the firm is to allocate between 0.5 and 2 million euros in each of the start-ups with which they reach an agreement, but they do not rule out collaborating with them in other ways or investing again in the “highest potential” projects in subsequent rounds. For now, the group’s objective is to establish itself in 2027, having invested in between 10 and 15 companies around the world, although it will manage the fund from its facilities in Gavà Y Viladecans.
“Roca Group Ventures will also materialize part of Roca Group’s commitment to sustainability, since through this fund, the company will prioritize those start-ups that focus on environmentally friendly practices,” says the company, which has the financial advisory firm Alantra to carry out this activity. “In this way, the firm will extend its green strategy to all those projects with which it works,” he adds.
Technology and sustainability
In this same text, the company specifies that it is looking above all for projects that can improve the usability of bathroom products with Artificial Intelligence and connectivity, that develop products to generate relaxation spaces, that work on new construction materials for manufacturing, that focus on reducing water consumption or modernizing their manufacturing processes with technologies such as 3D printing, the Internet of Things (IoT) or the ‘Blockchain’.
In short, summarizes the CEO of Roca Group, Albert Magrans, seek to “generate a hybrid entrepreneurship model that combines the advantages of a large company (resources, scale, knowledge, experience, marketing), with the innovation, technology, motivation, agility and talent of a start-up”.