An exclusive partnership between roku and Walmart promises to change the way users consume commercials on television and how they could potentially shop via remote control.
this held hollywoodreporterwho had access to the agreement:
“Viewers will be able to use their remote device during a shoppable TV commercial to select a product and go directly to checkout using Roku Pay, Roku’s payment platform. Walmart will be the exclusive retailer to allow streamers to shorten the time from inspiration to purchase as products are delivered by Walmart directly to the Roku streaming platform. By tapping “Accept” on the Walmart checkout page, the order will be placed instantly and the emailed details will follow with shipping, return and support information.
“No one has cracked the code around the ability to buy videos. By working with Roku, we are the first to market to retailers to bring customers a new shopping experience and seamless checkout on the biggest screen in their homes – their TV,” said William White, chief marketing officer for Walmart, in a statement.
“For years, streamers have bought new Roku devices and signed up for millions of subscriptions with their Roku remote. Streaming commerce brings that same ease and convenience to sellers and buyers,” Peter Hamilton, Roku’s head of TV commerce, said in his own statement.