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After confirming that it will stop selling phones in Russia, Samsung has made another decision related to the ongoing conflict between Ukraine and Russia.
As reported sammobile, the South Korean giant has changed the name of its folding in some Baltic countries. Specifically, it has removed the “Z” brand from the Galaxy Z Fold 3 and the Galaxy Z Flip 3.
The reason could be that since the conflict began, the letter Z has become a symbol of the Russian army (although there is no exact theory as to why). Anti-Russian sentiment in the former Soviet bloc countries is quite high due to their proximity to the country and the past between them. For this reason, Samsung could have chosen to execute this movement.
Just three days after the invasion, the Kremlin-funded state network RT announced on its social media that it was selling Z merchandise, including T-shirts and hoodies, to show support for Russian troops.
For now the company has not confirmed anything officially, but on the pages of several countries such as Estonia, Latvia and Lithuania phones are already shown renamed. Interestingly, the company has not renamed the phones in Ukraine.
It remains to be seen whether Samsung will rebrand its foldable devices globally and also in Ukraine. Digital Trends en Español has reached out to the company for additional comment on this matter. We will update this note as soon as we get a response.