Samsung Electronics Co., Ltd. announced that it sold more than one million units of The Frame this year, making it Samsung’s first million units sold in its Lifestyle TV lineup.
Total sales since The Frame’s launch in 2017 are expected to exceed two million units by the end of the year, driven by strong demand in the North American and European markets.
“It is not just a device for watching television, but a lifestyle product that enhances a space with its design and enriches the lives of consumers with an extensive collection of art,” said Simon Sung, executive vice president and team leader, sales and marketing of Samsung Electronics Visual Display.
We continue to look for ways to strengthen The Frame offerings to find innovative answers to meet the changing needs and wants of consumers. We are also always exploring partnerships with new museums, galleries and artists to offer a much broader range of works in the Art Store ”he added.
Innovative design unites form and function
The Frame model is the most popular among Samsung’s Lifestyle TV lineup. Since its first launch in 2017, The Frame’s design, features, and size have continually evolved, reflecting the ever-changing tastes and lifestyle needs of users.
As people spend more time at home, the popularity of home entertainment content has increased, along with consumer demand for their televisions to be more than just an appliance and to enrich their décor. The Frame has adapted perfectly to these trends by offering a combination of form and function, which translates into increased sales of the line.
Innovation in image quality and insight into consumer trends drive Samsung to continually improve each new version of The Frame. In 2020, Samsung added QLED imaging technology to deliver more vivid images. The TV also incorporates a sensor to adjust the brightness level according to the surroundings, so that viewers can fully enjoy optimized photos and videos. In July 2021, Samsung released an 85 ″ version, which was added to the other four different sizes (32 ″, 55 ″, 65 ″, 75 ″) to suit a variety of lifestyles and home spaces.
The Frame in 2021 hit the market with a thin 24.9mm frame, or nearly half the width of last year’s model, adding elegance to the space with frames available in multiple colors. Users can choose a customizable frame: flat white, teak, or brown, and beveled white or magenta. Another attribute of the frame is that it can be mounted on a TV stand, on the wall to give it an art gallery look, or on a studio stand, which was recently released.
Curated content through strategic partnerships in the Art Store
In addition to its unique and modern design, another highlight of The Frame is the Art Store, its proprietary art subscription platform. When users are not viewing content on this Samsung TV, they can use Ambient Mode to choose works of art from the vast library of paintings and photographs in the Art Store to display; In this way, the screen does not have to be a blank canvas that interferes with the decoration, but an element that enriches it.
The Frame’s Art Store offers more than 1,500 works of art from world-renowned museums and galleries such as the Hermitage Museum in Russia, the Louvre in France and the Prado Museum in Spain. Through partnerships, Samsung has expanded the Art Store collection to encompass exclusive artworks from emerging creators around the world, including Magnum Photos, a global photojournalism group and, most recently, leading art photography house YellowKorner, to deliver expressive artwork that benefits from The Frame’s QLED image quality. Curated by Artificial Intelligence, the 2021 version of The Frame analyzes consumer patterns and tastes and recommends new illustrations.
This newest edition of The Frame offers significantly more storage capacity at 6GB, compared to previous versions that offered 500MB. Now up to 1,200 photos can be stored in 4K resolution so users can select more illustrations to form their own personalized gallery.