Monday, August 8

Semiconductor shortage is Apple’s new ally

Apple devours rivals’ advanced phone market share as the iPhone maker handles the global semiconductor shortage crisis better than other mobile device makers, according to data providers.

Higher iPhone sales helped Apple gain at least 3 percent of the world’s smartphone market share during the third quarter.

The figure expanded even as total moves were down by about 6 percent due to chip shortages, according to data from market research firms Counterpoint, IDC and Canalys.

With tech companies zealously guarding smartphone sales data, shipping numbers are the best indication of who customers prefer.

“We look forward to another important quarter for Apple and our expectation is that they will get a similar shipping share of 20 percent in the fourth quarter of the calendar year,” Counterpoint analyst Tarun Pathak explained to

Apple is weathering the supply crisis better than many other companies due to its huge cash position and long-term agreements with semiconductor suppliers.