In the last week of October the new Sheep Law was enacted. Although it must be regulated, it is likely that it will update the guidelines that have been in effect until now. This law seeks to boost production because it is the first step to then think of promotional scenarios to increase domestic consumption and / or export of wool and meat. According to Daniel Lavayen, an expert on this subject, he celebrated the sanction of the new law and highlighted in dialogue with Ámbito that “the product must be placed on the gondola and managed to accompany production and the refrigeration industry. Only 1.2 kg per inhabitant per year is consumed in the domestic market, therefore there is much to grow. We have the biggest problem in exports, because there is no product to keep the markets open over time. You cannot achieve continuity and that makes selling abroad unfeasible ”. This reality is what María García Ferrada observed, who created LAMB.AR, the first sheep meat export consortium in the province of Buenos Aires. García Ferrada is a doctor, but for some time she has been in charge of managing the animals in the Santa Asunción cabin, which her family has in Bahía Blanca. She herself explained in dialogue with Ámbito that “the idea of the project involves improving sheep marketing through directed production. We have to obtain the animals that each of the markets demands ”.