The announcement of the purchase of Activision Blizzard by Microsoft had an immediate effect: the collapse of Sony on the Tokyo Stock Exchange.
The Japanese technology sank this Wednesday, January 19, more than 9 percent at the opening of the Tokyo stock market, hours after the announcement made by Microsoft.
Sony shares opened sharply lower and after the first hour of trading they were already down 9.3 percent.
In this way, the shareholders of the Japanese company reacted to the operation carried out between the two American companies, classified as the largest acquisition by Microsoft and a clear signal to become a direct competitor of Sony in the field of video games.
“They think that Microsoft will make all Activision Blizzard games exclusive (to Xbox), hurting PlayStation sales and helping Microsoft close the gap in Sony hardware sales,” explains Serkan Toto, a gaming industry consultant. video game.
It should be remembered that Activision owns relevant titles such as Call of Duty, crash bandicoot, world of warcraft, Devil Y candy crush, which will now become part of the company founded by Bill Gates.
For its part, Microsoft, which already has a significant presence in the video game sector with its Xbox console and titles such as Minecraft, will now become the third largest company in this market in terms of turnover.
Sony is scheduled to publish the accounts for its third fiscal quarter, which includes the October-December period as well as the Christmas campaign, on February 2nd.