Elon Musk buying Elon Musk and promoting on Elon MuskThis is how you could summarize the strange move by SpaceX, which has just ordered one of the largest advertising packages available on Twitter.
There are 44 billion dollars in ads for the tycoon’s aerospace company and the new owner of the social network.
The ad campaign that SpaceX is buying to promote Starlink is called a “takeover” of Twitter. When a company buys one of these packages, they typically spend more than $250,000 to put their brand at the top of Twitter’s main timeline for a full day, according to a current and former Twitter employee who asked to stay on. anonymity because they were not authorized to speak on behalf of the company.
Users should see Starlink brand messages the first three times they open the Twitter app on the day(s) of the planned takeover campaign in Australia and Spain. The campaign, which was bought in the last week, was scheduled to run in the coming days, first in Australia and then in Spain.