A long-term partnership between Spotify and FC Barcelona will allow the streaming platform to put its name on the Spanish club’s stadium. The “long-term strategic collaboration” also implies the arrival of the Swedish firm on the Catalans’ jersey from the 2022/23 season and for four seasons.
In this way, the stadium will change its name and will be called Spotify Camp Nou. “The sponsorship is intended to create a new platform to help artists interact with the global community of FC Barcelona fans,” said the institution on March 15, 2022.
The alliance for the “Title Rights” of the sports venue will begin in July 2022 and will be extended in connection with the remodeling. “This project will turn the stadium facilities and environment into a new world-class entertainment experience open to the city,” he added.
Prior to the voting of the partners on the agreement, the Spanish newspaper Sport revealed on April 1, 2022 the amounts of the agreement, which reaches a guaranteed minimum net figure of 435 million euros ($480 million dollars).
For the Barça shirt alone, Spotify will hand over 60 million euros ($66 million) over four seasons. The sponsorship translates into revenue of 240 million euros ($265 million dollars).
The platform’s presence in the training clothing of the men’s and women’s squads will cost 5.0 million euros ($5.5 million) for three years. Thus, the Spanish club will add another 15 million euros ($16.5 million dollars).
Another considerable figure will be established by the renaming of the Camp Nou. The contract states that the Swede will deliver 5.0 million euros ($5.5 million dollars) for the first four seasons, for a total of 20 million euros ($22 million dollars).
But the best will come from the fifth to the twelfth year: it will be 20 million euros ($22 million) every 12 months. Thanks to this, the Catalan institution will pocket another 180 million euros ($199 million dollars).
Spotify will appear on the front of the men’s and women’s first team jerseys, as well as practice kits. According to the azulgranas, “both entities will work together to create new opportunities that allow the shirt to become a space that can pay tribute to different artists from around the world.”
Alex Norström, commercial director of Freemium Spotify, stated that the agreement allows “to unite the world of music and football”. The Spotify Camp Nou will be from July 2022 “a global stage for artists, creators, gamers and fans”.
“We have always used our marketing investment to amplify content creators and artists and this partnership will take this approach to a new level. We are delighted to create new opportunities to connect with FC Barcelona fans from all over the world”, he emphasized.
*Updated on April 1, 2022 with the money involved in the agreement