the creative genius Stan Leewho died on November 12, 2018, will be able to be resurrected digitally in the films, series and events of Marvelafter the entertainment company signed an agreement to make his image.
Spider-Man’s father will also be able to be in Disney theme parks, various “experiences” and merchandising, following Marvel’s signing with Genius Brands International and POW! Entertainment, to license Lee’s name and likeness.
“It really ensures that Stan, through digital technology and stock footage and other ways, will live in the most important place, the Marvel movies and the Disney theme parks,” said Andy Heyward, president and CEO of Genius Brands. . “It’s a broad deal.”
Stan Lee, who participated in several cameos in MCU movies, could now come back to life as Carrie Fisher or Peter Cushing in Star Wars.
The agreement gives Marvel permission to use Lee’s name, voice, likeness and signature in film and television projects, as well as to use existing images, pictures and audio recordings with him.