The rise of chatbots has also reached social networks, since TikTok not wanting to fall behind the trend, they created Tako, an AI assistant for navigation on their platform.
The bot is in limited testing in select markets, where it will appear on the right side of the TikTok interface, above the user’s profile and other buttons for likes, comments and bookmarks. When tapped, users can ask Tako various questions about the video using natural language queries or discover new content by asking for recommendations.
For example, when viewing a video of the coronation of King Carlos, Tako might suggest that users ask “What is the meaning of the coronation of King Carlos III?”
Or, if users were looking for ideas of something to watch, they could ask Tako to suggest some videos on a particular topic, like funny pet videos. The bot would respond with a list of results that include the name, author, and subject of the video, as well as links to suggested videos. From here, you can click on a video thumbnail to be directed to the content.
The bot was found to be being publicly tested by the app intelligence firm watchful.aiand TikTok confirmed that the tests are now live.
Upon first launch, TikTok informs users in a pop-up message that Tako is still considered “experimental” and that his comments “may not be true or accurate.”