Elon Musk wants to expand Tesla’s reach and venture into new business areas. To do this, it will launch a new product under the brand of its cars, since Tesla will also produce a beer called Giga Beer.
Ad Elon Musk himself did it in the middle of a party that Tesla gave in Berlin, in the place where a future car factory is going to be built. And a few days later, the company registered the Giga Beer brand and Giga Bier (the German version) at the United States Patent and Trademark Office.
This Giga Beer will come in a strange packaging – for a beer – and more futuristic than the traditional bottle, in line with what Tesla’s electric vehicles are.
And it should be noted that this is not the first time that the company has entered the alcoholic beverages market. In 2020 they launched their own tequila, in a very limited edition whose name was very simple: Tequila Tesla.
But if the name was simple, the bottle of tequila was not so simple. This was shaped like a lightning bolt and each bottle sold for $ 250; Needless to say, the stock It sold out in a very short time and the subsequent resale doubled the original price.
It is quite possible that something similar will happen with Giga Beer, although perhaps Tesla plans to sell it not only in the United States but also in Germany, given that the brand was also registered in German. In addition, the European country has a high European tradition that Musk and his team probably want to capitalize on.
There are no details yet on the future launch of this beer, which has already led to some criticism for implying that a vehicle manufacturer also produces an alcoholic beverage.