Saturday, August 13

Tesla’s sweet moment and the future of the electric car: from hegemony to a more open market (Podcast Clear the X # 160)


Tesla lives its best days, with market capitalization over a trillion dollars and with good prospects for the future thanks to the good rhythm of electric cars. A paradigm shift in the industry that Elon Musk’s company is taking advantage of.

To talk about all this we have today in ‘Clear the X’ a Andrés P. Mohorte (@mohorte), coordinator in Magnet, already a server, Enrique Perez (@lyzanor), editor at Engadget. The production is as always in charge of Saints Araújo (@santiaraujo).

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What is Tesla doing to win the electric car?

During this week of celebration for Tesla we have heard several news that represent well the role that Tesla is playing in the industry. After growing by almost 30% over the last month, Tesla has finally passed the trillion dollar barrier, joining an exclusive club where until now only tech companies were listed como Apple, Alphabet, Microsoft o Amazon.

However, it is easy to think of Tesla as just another technology company, where its strength is not only the sale of cars, but the development of motors, batteries, charging infrastructure and energy solutions.

One of the triggers for this recent rise is Hertz’s huge contract with Tesla, with the purchase of 100,000 electric cars. An operation valued at about 4,200 million dollars and that involves the largest purchase of electric vehicles in one go. A huge number of vehicles that will be used to electrify the multinational’s rental car fleet.

The electric car continues to grow, in a post-pandemic market that is in contraction. While many manufacturers continue to alternate between their new electric cars and their renowned combustion cars, at Tesla they are knowing how to take advantage of the competitive advantage that gives them having previously bet 100% on the electric car.

This situation is reflected in the good sales of the Model 3, which this September has become the first electric car to be ranked No. 1 in sales in Europe, beating myths such as the Renault Clio, the Dacia Sandero or the Volkswagen Golf.

On the overall of the year it is still behind these models, but it is equally striking how a considerably more expensive car is achieving this high level of sales. Only models like Volvo XC40 or the Volkswagen ID.3 they manage to keep up with the pace set by Tesla in the electricity market.

The future of Tesla is promising, with the future opening of its gigafactory in Berlin and the commitment to new batteries that promise up to 16% greater autonomy.

Also on the calendar is a Future Model 2 at a cost of $ 25,000. A vehicle that may help you face the boom of electric cars that are arriving from China and they are going to present a very big competition. New rivals that are expected to help end Tesla’s hegemony in the electric car and lead to a more open market.

Tesla Model 2

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